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ABOUT US
Who We Are and how we work
We’re a small, senior team of bid writers and strategists who help good organisations win great work.
Over the past 20 years, we’ve supported clients to win over £1BN in contracts across the public, private and VCSE sectors. We work across areas like health, justice, employability, education, facilities management, enterprise, and technology — helping clients compete at every scale.
We don’t outsource. We don’t overpromise. We just deliver clear, evaluator-friendly content and sharp strategy that makes a difference.
We work directly with our clients. No juniors. No hidden hand-offs. Just clear, senior-level support from start to finish.
We:
- Challenge assumptions early
- Collaborate closely with your team
- Write and review with evaluators in mind
- Keep things honest, practical and pressure-free
And when we need extra firepower, we bring in trusted associates who match our standards and values.
Meet the team
george bartley
Director & Lead Strategist
George brings two decades of experience in high-stakes bids, proposals and public procurement. He specialises in complex submissions that need more than just good writing — they need structure, evidence, insight, and a strong sense of voice. George is known for his calm approach, strategic clarity, and ability to turn chaos into winning content.
- Supported over £1BN in successful bids and tenders
- Deep experience in frameworks, multi-partner bids and scoring analysis
- Trusted by CEOs, delivery leads, and bid teams alike
becky bartley
Director & Bid Consultant
Becky blends sharp writing with sector insight and a deep understanding of organisational strategy. With a background in consultancy, local government reform and parliamentary work, she knows how to translate policy, purpose and impact into content that scores. She works closely with clients on both the writing and the wider systems that support it.
- Extensive experience in public and voluntary sector bids and grants
- Skilled collaborator and coach for bid contributors and subject experts
- Supports clients to build better internal tools, processes and bid confidence
why people work with us
AI-enabled, human-led
We were early adopters of AI in bidding — and we’ve spent the past several years refining how it fits into real-world proposal work. We work with one of the leading AI platforms in the sector and help clients use these tools to support, not replace, good thinking.
Our Train – Direct – Review – Refine – Win framework helps teams apply AI tools effectively, ethically and strategically — without compromising on quality, trust or evaluator impact.
Whether you're testing AI-generated content or redesigning your workflows, we’ll help you augment human expertise — and stay ahead without cutting corners.
- 20+ years of senior-level experience
- Over £1BN in contracts won
- Specialists in evaluator-friendly writing
- Calm under pressure, focused on outcomes
- Easy to work with, and serious about winning
If you're looking for a partner who knows what good looks like — and helps you get there without the drama — let's talk.
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